2. Expectation and Visual Stimuli Eileen Park
Hypothesis
This thesis presents the hypothesis that unanticipated
stimuli in public spaces may increase engagement and
communication.
Public spaces are filled with barrage of information that
sometimes our minds cannot fully process it all.
High level of perceptual load is significantly affected by
expectation, and without a surprise factor, the brain
could easily edit information out once primary
expectation is fulfilled.
Such hypothesis could open a new channel for
increasing engagement against the desensitization due
to information overload.
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
3. Expectation and Visual Stimuli Eileen Park
“The mind is not a camera”
-Stephen Kosslyn, Psychologist
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
4. Expectation and Visual Stimuli Eileen Park
Inattentional Blindness is
a failure to see an object because
attention is not focused on it.
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
5. Expectation and Visual Stimuli Eileen Park
Looking but not Seeing
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
6. Expectation and Visual Stimuli Eileen Park
Dazzle Camouflage
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
7. Expectation and Visual Stimuli Eileen Park
Mid 20th Century Ads
“Manipulating consumers beneath
their level of awareness in the patterns
of their everyday lives to affect their
daily act of consumption.”
-Vance Packard, “The Hidden Persuaders”
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
8. Expectation and Visual Stimuli Eileen Park
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
9. Expectation and Visual Stimuli Eileen Park
Public Space
“The design of space carries power:
the configuration of the built
environment (space) influences
human interactions.”
-Jonas B. Rodin, “The Structure of Public Space”
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
10. Expectation and Visual Stimuli Eileen Park
Christo and Jeanne-Claude
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
11. Expectation and Visual Stimuli Eileen Park
Project Idea
Overwhelming visual stimuli could
cancel communication instead of
engaging the viewers
Multi-sensory public engagement in
communication purposes
Hypothesis Perceptual Research Depth Approach Public Space Project Idea
